The easy way to manage your co-operative marketing budgets
Using all of your co-operative and MDF allocations shouldn't be hard.
We're here to make it easy.
What
Globally $60Bn of co-operative marketing funds are earned every year, in the form of MDF, BDF, Co-op etc.
Roughly half of that, $30Bn, goes unspent.
In Australia alone, at around 2% of the global market share, around $700M goes unspent each year.
The reasons why is different for each business size. There are common struggles for both smaller and larger businesses, and there are also unique issues that each face.
Why
Vendor co-operative programs and portals are complex, hard to use, and take too long to navigate within.
Their processes for application, approval, proof of implementation, and finally payment are too slow, and then you're expected to report on the activity's ROI.
Optimising your co-op spend, and the long hours it takes to go through each vendor's processes inevitably eats into the time you have to do your actual job.
Ultimately, it's hard, takes too long and there's no one there to help.
How
We understand the vendors and we know what they want to see when it comes to approvals and reports.
We know what works with co-operative marketing campaigns and we know what doesn't.
We build out your annual plans, per vendor, so there are no last-minute applications and no disappointments on either end.
We do all the legwork on each submission. No unnecessary back and forth with the vendors and no rework.
How It Works
Smart Strategy
Each vendor wants to see different campaigns, information, and reporting layouts. We know this. All comms with the vendors are handled by Co-op Global with full transparency. We know what to ask, we know whom to ask, we know when to ask it. No wasted time.
Fast Comms
Vendors have strict rulesets around the timing of your submissions, from the initial submissions through to the claim. This means fast, concise, and accurate communication is vital to success. With Co-op Global doing all the legwork, there's no risk of lost opportunities or claims.
Clear Data
With our inbuilt dashboard, you can see the status of all your cooperative marketing strategies from each vendor. You'll see a breakdown of your vendor-by-vendor budget, the status of each campaign, upcoming deadlines, and all other info required to help get your co-operative allocation usage up to 100%.
To discuss how we can help you use your entire co-op allocations, please fill in your contact details.
Tel: +61 401 358 388